Turn “how much?” into booked jobs.
Built for trades, home services and any business that prices jobs.
Customers get a rough figure on your website in under a minute. Then RoughFigure turns the enquiry into a quote they accept, a visit in your diary and a Google review.
No card needed · Cancel any time
- Ready-made templates
- 41
- Currencies, with local tax
- 6
- To go live, or we set it up
- 1 afternoon
How tall is the tree?
- Under 5 m
- 5 to 10 m
- Over 10 m
Can we get to it?
- Through a side gate
- Only through the house
- Not sure
What type of boiler?
- Combi
- System or regular
- Not sure
Anything else?
- Just the service
- Gas safety certificate
- Power flush
How many bedrooms?
- 1 or 2
- 3
- 4 or more
What kind of clean?
- Regular clean
- Deep clean
- End of tenancy
How many bedrooms?
- 1 or 2
- 3
- 4 or more
How far are you moving?
- Under 10 miles
- 10 to 50 miles
- Over 50 miles
What needs doing?
- Slipped tiles
- A leak
- Gutters
How tall is the house?
- Bungalow
- Two storeys
- Three or more
What size is the car?
- Small
- Family or estate
- SUV or van
Which valet?
- Outside wash
- Full valet
- Valet and polish
How many panels?
- 1 to 3
- 4 to 6
- 7 or more
What about the posts?
- Keep the posts
- Replace with concrete
- Not sure
What would you like?
- A new lawn
- A patio
- Planting
How big is the garden?
- Small
- Medium
- Large
The problem
Sound familiar?
Three moments every trade knows, and what happens instead once your prices are online.
- Without it
“Up a tree when the phone rings.”
By the time you call back, they’ve booked someone else.
With RoughFigureThey get a price straight away, and you get the lead to call back.
- Without it
“40 minutes to quote a job that was never going ahead.”
Their budget was $260. The job was $1,150.
With RoughFigureThey see a rough figure first, so the people who call already know.
- Without it
“Quotes that go quiet.”
You send it, they say “thanks, we’ll be in touch”, and that’s the last you hear.
With RoughFigureA friendly reminder goes out by itself, and they accept online.
How it works
From “how much?” to five stars.
Follow one job through RoughFigure. You only step in to do the work.
Ridgeway Fencing · Fencing
- Panels6
- PostsConcrete
- Height6 ft
Step 1 of 6
A rough figure, any time.
Customers answer a few questions and see a range, even at 10pm on a Sunday.
- What you do
- Set your prices once.
- What RoughFigure does
- Answers every “how much?” on your website, day and night.
- Fence panels · 30306New
- Gravel boardsQuote sent
- Garden gateVisit booked
Step 2 of 6
The lead lands with everything.
Answers, photos, where they are and the price they saw, by email and text.
- What you do
- Glance at your phone between jobs.
- What RoughFigure does
- Sends you the details, and keeps every lead in one list.
Quote Q-0118 · Ridgeway Fencing
- 6 panels, supplied and fitted$700
- 4 concrete posts$210
- Take the old fence away$105
- Total$1,000
Step 3 of 6
A quote they accept online.
Turn the estimate into an itemised quote in a few taps.
- What you do
- Check the lines and press send.
- What RoughFigure does
- Builds the quote from their answers and records when they accept.
- Quote Q-0118 sent to Sophie TurnerMonday
- Reminder sent after 3 daysThursday, 10am
- Sophie Turner replied, follow-ups stoppedThursday evening
Step 4 of 6
Follow-ups that chase for you.
Polite reminders go out if they go quiet, and stop the moment they reply.
- What you do
- Nothing.
- What RoughFigure does
- Sends up to three reminders in working hours, then stops.
Ridgeway Fencing · This week
Step 5 of 6
Visit booked into your diary.
Customers pick a time that suits you both.
- What you do
- Turn up.
- What RoughFigure does
- Offers your free slots and puts the visit in your calendar.
Message from Ridgeway Fencing
Thanks for choosing us for your new fence. If you have a minute, a Google review helps other people find us.
Leave a reviewStep 6 of 6
Job won, review asked.
Mark it won and they’re asked for a Google review.
- What you do
- Mark the job won.
- What RoughFigure does
- Asks for a Google review a few days later.
The dashboard
Your whole business in one place.
From the first “how much?” to the quote they accept.
Try it
Every job is different? We agree.
What customers see
$585 – $845
Confirmed after a site visit.
It’s a range, not a promise.
Nobody holds you to an exact figure.
The questions that change your price.
Height, access, power lines, waste: every answer moves the range, the way you’d price it yourself.
Photos before you visit.
Customers can send photos with their answers.
Some jobs you’ll never price unseen.
Set those to ask for a site visit instead of showing a price.
Try it as your customer would
Integrations
Know which ads bring you jobs.
Connect Meta and Google Ads, and RoughFigure tells them about every lead, and every job you win, with its value. You see what each ad really earns, and they learn to find more customers like your real ones.
Meta ads
Google Ads
Google Analytics
Search Console
Only customers who tick the box are reported, and their email and phone are scrambled first.
And every lead lands in your CRM or mailing list, or anywhere else through Zapier and Make.
HubSpot
Pipedrive
HighLevel
ActiveCampaign
monday CRM
Mailchimp
Brevo
Zapier
Make
Who it’s for
If you price jobs, it works for you.
Gardeners and roofers, plumbers and removals firms, cleaners and car valeters. Every one has a ready-made template, with starting prices from published UK prices. Pick yours to try it.
Garden and outdoor
Building and repairs
Plumbing, heating and power
Cleaning and care
Moving and clearing
Beyond the home
Pricing
Simple plans. One extra job pays for it.
Every plan starts with 14 days of Pro, free, and you can cancel any time. Say your average job is $520: one extra job covers about a year of Pro.
Less than one job a month.
Starter
For one-person businesses who want a rough figure on their website.
$15a month
$150a year
Start free- Your estimator on your website and your own page
- Leads by email with every answer
- Quotes customers accept online
- 1 estimator, 100 rough figures a month
- 1 user
Pro
RecommendedThe whole journey, from “how much?” to a five-star review.
$35a month
$350a year
Start free for 14 days- Everything in Starter
- Photos and rules that change the price
- Automatic follow-ups
- Site visits booked into your diary
- Google review requests
- Win insights: what you win, where and why
- Text alerts (100 a month)
- CRM and newsletter connections
- 5 estimators, 5 users, no RoughFigure branding
Agency
For web designers and marketers with trade clients.
$95a month
$950a year
Start an agency trial- 10 client businesses with Pro
- Extra clients from $10 a month each
- Your logo, name and colour (white label)
- One bill for every client, or let them pay
- Your whole team in every client
Any local tax is handled by Paddle, our reseller.
Every plan starts with 14 days of Pro, free. No card needed.
Not techy? That’s fine.
Live in an afternoon.
Five steps, no developer. Or send us your prices and we do the middle three for you.
- Step 1: Sign upNo card. 14 days of Pro, free.
- Step 2: Pick your tradeThe questions your trade needs are ready.
- Step 3: Check your pricesChange the starting prices to what you charge.
- Step 4: Put it onlineOne line on your site, the WordPress plugin, or your own page link.
- Step 5: Leads arriveEvery customer sees a price; you get the lead.
Or the WordPress plugin: one block, no codeRather not? Send us your prices and we’ll set it up, free.
After you sign up, send your price list however you have it: a spreadsheet, a photo of your notebook, or a few lines typed in. We do steps 2 to 4 and send it back for you to check.
Compared
Why not just use…?
Compared with the tools most trades already have.
| What you get | A contact form | Lead sites | RoughFigure |
|---|---|---|---|
| Customers see a price before contacting you | No | No | Yes |
| Enquiries are yours alone, not shared | Yes | Often shared | Yes |
| Details and photos before you call back | Sometimes | Sometimes | Yes |
| Quote, follow-ups, bookings and reviews in one place | No | No | Yes |
| Works on your own website and Google profile | Yes | No | Yes |
What you can count on
- Customer data stored in the UK or EU
- GDPR-ready, with consent recorded for every lead
- Two-step sign-in
- Leads never lost when you hit a limit
- Cancel any time
- Your data exported whenever you want
Questions
Will customers hold me to the price?
No. Customers see a range, clearly labelled as a rough figure that you confirm after a site visit. Nobody is promised an exact price.
What if my jobs are all different?
Every answer can move the range, the way you’d price it yourself: height, access, power lines, waste. Customers can send photos, and jobs you won’t price unseen can ask for a site visit instead of showing a price.
I’m not good with computers. Can I still use it?
Yes. Send us your prices however you have them, a spreadsheet, a photo of your notebook or a few lines in an email, and we’ll set it up for you, free. You just check it.
Do I need a website?
No. Every business gets its own estimator page to share on WhatsApp, Facebook and your Google profile, and to print as a QR code.
I already use a lead site, Facebook or job software. Do I have to stop?
No, keep them. RoughFigure works alongside lead sites (like Checkatrade in the UK, Angi in the US or hipages in Australia), Facebook and your job software, and can send every lead straight to your CRM. The difference is that leads from your own website are yours alone.
What happens after the free trial?
Nothing is charged: there’s no card to give. Choose a plan when you’re ready. If you don’t, your estimator turns into a simple contact form, so you never lose an enquiry.
Where is my customers’ data kept?
On servers in the UK or EU, and only used to deal with the enquiry. Customers tick a consent box before sending their details, and that consent is recorded with every lead.
Can I cancel any time?
Yes. Your plan carries on to the end of the period you’ve paid for, and you can export your leads whenever you want.
Give your next customer a rough figure tonight.
14 days free · No card needed · Set up for you, free